We’re happy to share that Amy Morin has joined Cystic Fibrosis Canada as Chief Communications and Marketing Officer. Amy started the role in June 2020.
Amy joined Cystic Fibrosis Canada as the Chief Communications and Marketing Officer, reporting to the CEO, Kelly Grover. CF Canada was looking for a strategic thinker who could help the CEO and executive team build a compelling marketing and communications plan to proactively support the organization’s network of regional branches and partnerships. Amy’s proven strength as a community-builder was a great fit for CF, which relies heavily on community to meet its mission. Known for her positive, calm and professional demeanor, Amy’s highly personal approach combines with her ability to set—and meet—goals to make her a great addition to the CF leadership team.
Prior to joining CF Canada, Amy was Executive Director, Community Engagement, at the Toronto French School, where she had accountability for PR, marketing, communications and community development. There, Amy was instrumental in developing an effective stakeholder network while also creating strong and impactful marketing programs. Before joining the Toronto French School, Amy was a senior executive at Hill + Knowlton Strategies, where she rose from Account Director, Social Marketing, Brand Philanthropy and Corporate Social Responsibility, to Vice President and Group Leader, Marketing and Communications. Click here to see Amy’s LinkedIn profile.